The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
If you can only afford investing your time and the money in one marketing tool, make it your website. To make the investment payoff, there are a few basic elements your customers expect to see. While exceptions always exist, providing the following features on your website helps ensure a more positive experience for visitors.
If you’re going to invest your time and money into a single marketing tool, your website is the place. Whether someone on your team manages it, an outside agency keeps it regularly updated and fresh, or it’s something you tackle when you have free time, it’s critical to make sure your website serves your needs—and, most importantly, serves the needs of your customers.
I was part of a recent panel discussion at the EDGEucational Forum talking about how young professionals can step up their networking game.
In today’s episode, Gordon catches up with Kim Hiltachk to talk solopreneurship and the strategies and tactics that have helped her build success in her marketing firm over the last 10 years.
In today’s episode, Gordon chats with Mike Reinero about his experiences in growing two very different companies, the value of mentorship, and the 5 elements he views as key to the viability of launching a new company.
In this week’s podcast episode, Adam Attia of Fitness Rangers shares his tips on owning a small business and maintaining personal health and fitness.
Episode 2, Part 3: Clay Nutting of Canon East Sac – Failure—How it’s defined, what it means for business, and how to move past it
We’ve come to the last episode in our three-part series with Clay Nutting. If you’ve liked what you’ve heard so far, join us today for Clay’s thoughts on failure—how it’s defined, what it means for business, and how to move past it.
On this week’s podcast, I sat down with Patrick and Bobbin Mulvaney of Mulvaney’s B&L restaurant to find out how small business owners navigate the many charitable requests they receive throughout the year while remaining both profitable and community-minded?
On a special mid-week episode of That One Thing, Christi Black-Davis shares her thoughts on the personal and professional value of being active in your community.
In this week’s podcast episode, Christi Black-Davis shares her experience in growing and selling a successful business. We cover developing the right mindset, building the right team to support your growth, and mitigating risk throughout the life of your business.
Set up a one-on-one conversation to talk about your needs. No pressure, we’re here to help.