The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
Fact is, often it’s not the “glitch” that causes us to lose valuable customer trust or relationships, it’s our lack of communication during the crisis that takes it from an honest mistake to a lost customer.
Set up a one-on-one conversation to talk about your needs. No pressure, we’re here to help.