Smart Strategy

The basics of a website that pays

If you can only afford investing your time and the money in one marketing tool, make it your website. To make the investment payoff, there are a few basic elements your customers expect to see. While exceptions always exist, providing the following features on your website helps ensure a more positive experience for visitors.

Check out the article

How to take (or retake) control of your website

If you’re going to invest your time and money into a single marketing tool, your website is the place. Whether someone on your team manages it, an outside agency keeps it regularly updated and fresh, or it’s something you tackle when you have free time, it’s critical to make sure your website serves your needs—and, most importantly, serves the needs of your customers.

Check out the article

Video: How to Network

The latest from my video series “Fridays with Fowler&Fowler” with Tania Fowler, business coach and founder of Interplay Coaching, and Comstocks Magazine. In this episode, we discuss best practices for successful networking.

Check out the article

Video: How to be a good mentor

The latest from my video series “Fridays with Fowler&Fowler” with Tania Fowler, business coach and founder of Interplay Coaching, and Comstocks Magazine. In this episode, we discuss best practices for mentorship — whether you’re the mentee or the mentor.

Check out the article

“Influencer Marketing” is the New “Big Data”

The business of “influence” has become a little too focused on follower counts, impressions, and clicks, and less on making some kind of impact. I mean, how cool does it sound to have 100,000 followers? So cool. But, the question I always follow it up with is, “What are you going to do next?”

Check out the article
02

CONNECT

Set up a one-on-one conversation to talk about your needs. No pressure, we’re here to help.