Powerful Branding

Being an “Influencer” vs. Building Influence

I was recently invited to speak on this topic for a business roundtable. This forced me to take a long, hard look at how I value “influencers” on client projects at my agency. Additionally, how I approach building my own reputation as an influencer, which is a key piece of my business’s success.

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Know Your Numbers

How things like technology, “big data,” and even infographics communicate can be a bit “Wild West” at the moment. Meaning no one really knows how to safeguard against what they don’t know about the data, so they’re just doing whatever they want and hoping for the best.

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