The basics of a website that pays.
If you can only afford investing your time and the money in one marketing tool, make it your website. To make the investment payoff, there are a few basic elements your customers expect to see. While exceptions always exist, providing the following features on your website helps ensure a more positive experience for visitors.
As you structure your website, here are the key elements to add or consider:
- Your logo should be prominent, on the left or center, and should link to the home page.
- If you have a search box, it should be on the top right.
- Put your contact information in the header, or at least put in links to your social media.
- Keep it simple and make it make sense.
- For desktop browsers, a horizontal list is best.
- On mobile browsers, a button (usually three horizontal lines), should be used.
- Keep your links clear and simple so visitors don’t have to guess how to find information. (Hint: this is not the place to be creative and cutesy – links should be direct and clear. For example: About, Services, Blog, and Contact.)
- If you have a variety of types of customers (for example: nonprofits, government agencies, or individual buyers), organize navigation around these customer groups so they can find their appropriate information quickly.
- Sub-navigation under the main links should also be clear and easy to use.
- Include copyright information with the current year and your company name.
- Remove any theme or template credits, mostly because they look unprofessional and are unrelated to your company.
- If you have agreed to allow whoever built your website to put their name and a link to their website, make sure it’s small and unobtrusive. But, in general, avoid this if possible.
- Be sure your contact information and social media profiles are listed and linked somewhere in the footer.
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